customer lifetime value Meaning in the Cambridge English Dictionary
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Meaning of “customer lifetime value” in the English Dictionary

"customer lifetime value" in Business English

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customer lifetime valuenoun [C or U]

uk   us   (also lifetime customer value, also lifetime value, abbreviation CLV) COMMERCE
a ​calculation of how much ​profit a ​business could make from one ​customer over the whole ​period that they remain a ​customer: We ​calculate that the ​averagedriver has a ​customer lifetime ​value of $100,000, ​based on them ​buying a new ​car from us every four ​years.
(Definition of customer lifetime value from the Cambridge Business English Dictionary © Cambridge University Press)
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