Meaning of “customer lifetime value” in the English Dictionary


"customer lifetime value" in Business English

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customer lifetime valuenoun [ C or U ]

uk us also lifetime customer value, also lifetime value, abbreviation CLV COMMERCE

a calculation of how much profit a business could make from one customer over the whole period that they remain a customer:

We calculate that the average driver has a customer lifetime value of $100,000, based on them buying a new car from us every four years.

(Definition of “customer lifetime value” from the Cambridge Business English Dictionary © Cambridge University Press)