customer relationship management Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “customer relationship management” in the English Dictionary

"customer relationship management" in Business English

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customer relationship managementnoun [U]

uk   us   ( abbreviation CRM, also customer management, also consumer management, also relationship management)
COMMERCE, MARKETING the ​plan and ​system that a ​business has for ​dealing with ​customers over a ​period of ​time: Customer ​relationshipmanagementaims to ​attract and ​retaincustomers in a ​cost-effective way.
(Definition of customer relationship management from the Cambridge Business English Dictionary © Cambridge University Press)
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