Meaning of “customer relationship management” in the English Dictionary

business-english dictionary

"customer relationship management" in Business English

See all translations

customer relationship managementnoun [ U ]

uk us abbreviation CRM, also customer management, also consumer management, also relationship management

COMMERCE, MARKETING the plan and system that a business has for dealing with customers over a period of time:

(Definition of “customer relationship management” from the Cambridge Business English Dictionary © Cambridge University Press)