customer relationship Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “customer relationship” in the English Dictionary

"customer relationship" in Business English

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customer relationshipnoun [C]

uk   us   COMMERCE, MARKETING
the way in which a ​business and its ​customersfeel and ​behave towards each other over a ​period of ​time, and the ​effect of this on the ​business: Free ​trials encourage ​trust and so ​build the ​customerrelationship. By ​offering a ​range of ​products under the same ​brand, you ​createvalue from ​customerrelationships.
(Definition of customer relationship from the Cambridge Business English Dictionary © Cambridge University Press)
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