customer segmentation Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “customer segmentation” in the English Dictionary

"customer segmentation" in Business English

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customer segmentationnoun [U]

uk   us  
MARKETING the ​process of ​dividing a company’s ​customers into ​groups of similar ​types, in ​order to ​plan how to ​sell to each ​type more ​effectively: to ​perform a customersegmentationanalysis
(Definition of customer segmentation from the Cambridge Business English Dictionary © Cambridge University Press)
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