customer value proposition Meaning in the Cambridge English Dictionary Cambridge dictionaries logo
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Meaning of “customer value proposition” in the English Dictionary

"customer value proposition" in Business English

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customer value propositionnoun [C]

uk   us   ( abbreviation CVP, also product value proposition)
MARKETING a reason for ​buying a particular ​product or ​service in relation to the ​value that it ​offers: Your ​customervalueproposition must ​focus closely on what your ​customer really ​wants and ​values.
(Definition of customer value proposition from the Cambridge Business English Dictionary © Cambridge University Press)
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