Meaning of “customer value proposition” in the English Dictionary


"customer value proposition" in Business English

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customer value propositionnoun [ C ]

uk us abbreviation CVP, also product value proposition

MARKETING a reason for buying a particular product or service in relation to the value that it offers:

Your customer value proposition must focus closely on what your customer really wants and values.

(Definition of “customer value proposition” from the Cambridge Business English Dictionary © Cambridge University Press)