Meaning of “customer value proposition” in the English Dictionary

business-english dictionary

"customer value proposition" in Business English

See all translations

customer value propositionnoun [ C ]

uk us abbreviation CVP, also product value proposition

MARKETING a reason for buying a particular product or service in relation to the value that it offers:

Your customer value proposition must focus closely on what your customer really wants and values.

(Definition of “customer value proposition” from the Cambridge Business English Dictionary © Cambridge University Press)