decoy marketing Meaning in the Cambridge English Dictionary Cambridge dictionaries logo
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Meaning of “decoy marketing” in the English Dictionary

"decoy marketing" in Business English

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decoy marketingnoun [U]

uk   us   MARKETING
a way of ​marketing a ​product or ​service in which a ​companyofferscustomers a similar ​product or ​service of ​lowerquality at about the same ​price, in ​order to ​improvesales of what they are really ​trying to ​sell: Need to ​sell more ​products or ​services? The ​decoymarketingofferintroducesfalse choices to make another ​choicelook more ​appealing.
(Definition of decoy marketing from the Cambridge Business English Dictionary © Cambridge University Press)
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