Meaning of “demand management” in the English Dictionary

"demand management" in Business English

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demand managementnoun [ U ]

uk us

PRODUCTION control of the consumer demand for services or products:

Intelligent demand management can make sure water supplies are sufficient even during a drought.

UK ECONOMICS a government's management of all spending through control of the supply and demand of goods and services:

The government's restrictive demand management made private consumption drop to just 56% of the gross domestic product.

(Definition of “demand management” from the Cambridge Business English Dictionary © Cambridge University Press)