› [ plural ] the number and characteristics of people who live in a particular area or form a particular group, especially in relation to their age, how much money they have and what they spend it on :
Meaning of “demographics” in the English Dictionary
(Definition of “demographics” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)
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an area, often covered with sand or rocks, where there is very little rain and not many plants