Meaning of “demographics” in the English Dictionary

(Definition of “demographics” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"demographics" in Business English

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uk /ˌdeməˈɡræfɪks/ us MARKETING, POLITICS

[ plural ] the number and characteristics of people who live in a particular area or form a particular group, especially in relation to their age, how much money they have and what they spend it on:

Globalisation and the changing demographics in the UK mean that most organizations need to be able to relate to different cultures.
What are the demographics of the consumers who buy this type of product?

[ U ] the study of people and society in a particular area or particular group, typically used in marketing to decide which products to sell there and how to advertise those products successfully:

Companies use demographics to compile a 'customer profile' of their target audience.

(Definition of “demographics” from the Cambridge Business English Dictionary © Cambridge University Press)