differentiate Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “differentiate” in the English Dictionary

"differentiate" in American English

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differentiateverb [I/T]

 us   /ˌdɪf·əˈren·ʃiˌeɪt/
to show or ​find the ​difference between one thing and another, or between things that are ​compared: [T] What differentiates ​wheat from other ​crops is that it is ​almostexclusively used as a ​foodproduct. [I always + adv/prep] The axons are like ​phonewires that ​carry the ​signals that ​allow the ​brain to differentiate between ​varioussmells.
(Definition of differentiate from the Cambridge Academic Content Dictionary © Cambridge University Press)

"differentiate" in Business English

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differentiateverb

uk   us   /ˌdɪfəˈrenʃieɪt/
[T] MARKETING to show how a ​product or ​company is different from other similar ones and what its ​advantages are, especially in ​order to ​attract a particular ​group of ​consumers: differentiate sth from sth The ​company wanted a ​website that would differentiate them from their ​competitors. In ​order to differentiate our ​service, it was decided that the ​brochure would depart from the traditional ​format.
[I or T] to show or ​find a difference between ​people or things: A ​purchasetax can differentiate between luxuries and necessities.
[T] to be the ​quality or ​feature that makes one thing different from another: differentiate sth from sth Customers may wonder what differentiates one ​type of beer from another.
(Definition of differentiate from the Cambridge Business English Dictionary © Cambridge University Press)
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“differentiate” in Business English

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