Meaning of “differentiate” in the English Dictionary

"differentiate" in American English

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differentiateverb [ I/T ]

us /ˌdɪf·əˈren·ʃiˌeɪt/

to show or find the difference between one thing and another, or between things that are compared:

[ T ] What differentiates wheat from other crops is that it is almost exclusively used as a food product.
[ I always + adv/prep ] The axons are like phone wires that carry the signals that allow the brain to differentiate between various smells.

(Definition of “differentiate” from the Cambridge Academic Content Dictionary © Cambridge University Press)

"differentiate" in Business English

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uk /ˌdɪfəˈrenʃieɪt/ us

[ T ] MARKETING to show how a product or company is different from other similar ones and what its advantages are, especially in order to attract a particular group of consumers:

differentiate sth from sth The company wanted a website that would differentiate them from their competitors.
In order to differentiate our service, it was decided that the brochure would depart from the traditional format.

[ I or T ] to show or find a difference between people or things:

A purchase tax can differentiate between luxuries and necessities.

[ T ] to be the quality or feature that makes one thing different from another:

differentiate sth from sth Customers may wonder what differentiates one type of beer from another.

(Definition of “differentiate” from the Cambridge Business English Dictionary © Cambridge University Press)