Meaning of “diminishing returns” in the English Dictionary

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"diminishing returns" in British English

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diminishing returnsnoun [ plural ]

uk /dɪˌmɪn.ɪʃ.ɪŋ rɪˈtɜːnz/ us /dɪˌmɪn.ɪʃ.ɪŋ rɪˈtɝːnz/

The law of diminishing returns refers to a situation in which a smaller result is achieved for an increasing amount of effort.

(Definition of “diminishing returns” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"diminishing returns" in Business English

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diminishing returnsnoun [ plural ]

uk us

ECONOMICS a situation in which less and less is achieved despite the use of increasing amounts of effort or money:

As diminishing returns set in on any given marketing tactic, revenues will exceed costs by less and less.

(Definition of “diminishing returns” from the Cambridge Business English Dictionary © Cambridge University Press)