Meaning of “direct competition” in the English Dictionary

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"direct competition" in Business English

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direct competitionnoun [ U ]

uk us

the situation in which people or businesses are competing with each other to sell the same product or service:

The company started six years ago with almost no capital at all and in direct competition with the owner's former employer.
To top it off, your friends and former colleagues may now be in direct competition with you.

(Definition of “direct competition” from the Cambridge Business English Dictionary © Cambridge University Press)