Meaning of “direct import” in the English Dictionary

"direct import" in Business English

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direct importnoun [ C ]


a situation in which a company, etc. buys products directly from someone in another country, without using another person or organization to make arrangements for them, or a product that is bought in this way:

We specialize in the direct import of cars from Japan.
Direct imports from overseas manufacturers are minimal, because local suppliers account for more than 90% of the store's merchandise.
direct importing
noun [ U ]

Is the lower price worth the increased cost, risk, and investment associated with direct importing?

(Definition of “direct import” from the Cambridge Business English Dictionary © Cambridge University Press)