Meaning of “direct mail marketing” in the English Dictionary

"direct mail marketing" in Business English

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direct mail marketingnoun [ U ]


the activity of marketing products and services by advertising through the mail:

Credit card companies are increasing their use of direct mail marketing.
direct mail marketer
noun [ C ]

Direct mail marketers all face the challenge of getting the recipient to open the envelope and read the ad.

(Definition of “direct mail marketing” from the Cambridge Business English Dictionary © Cambridge University Press)