direct mail marketing Meaning in the Cambridge English Dictionary

Meaning of “direct mail marketing” in the English Dictionary

"direct mail marketing" in Business English

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direct mail marketingnoun [U]

uk   us   MARKETING
the ​activity of ​marketingproducts and ​services by ​advertising through the ​mail: Credit ​cardcompanies are ​increasing their use of ​directmailmarketing.
direct mail marketer
noun [C]
Direct ​mail marketers all face the ​challenge of getting the ​recipient to ​open the ​envelope and read the ad.
(Definition of direct mail marketing from the Cambridge Business English Dictionary © Cambridge University Press)
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