direct marketing Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “direct marketing” in the English Dictionary

"direct marketing" in Business English

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direct marketingnoun [U]

uk   us   (also direct advertising, also direct channel marketing) MARKETING
the ​activity of ​marketingproducts and ​services by communicating directly with ​consumers by ​phone, ​mail, or on the ​internet: Direct ​marketingadvertising is ​targeted, in that it ​seeks to ​createdirectcontact with ​individualconsumers. directmarketingagency/​company/​consultancy Our ​initialplanincludesnewspaper and ​magazineads as well as a directmarketingcampaign to ​targetedconsumers.
direct marketer
noun [C]
They ​helpdirect marketers ​target their ​markets by ​providingconsumer and ​businessdata, ​software, and ​consultingservices.
(Definition of direct marketing from the Cambridge Business English Dictionary © Cambridge University Press)
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“direct marketing” in Business English

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