Meaning of “direct response advertising” in the English Dictionary

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"direct response advertising" in Business English

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direct response advertisingnoun [ U ]

uk us also direct response marketing MARKETING

a form of advertising by which the customer can reply to show interest in a product or service, by filling in a form, phoning a number, sending an email, etc.:

Direct response advertising is very widely used in newspapers and magazines.

(Definition of “direct response advertising” from the Cambridge Business English Dictionary © Cambridge University Press)