Meaning of “direct sale” in the English Dictionary

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"direct sale" in Business English

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direct salenoun [ C or U ]

uk us COMMERCE

a sale that is made directly to a customer, not through a store:

The company pulled out of stores in 1994, choosing to focus solely on direct sales to customers.

a sale that is made directly from a manufacturer to a store, not through another person or company:

These wines are sold through wholesalers, with no direct sales allowed.

(Definition of “direct sale” from the Cambridge Business English Dictionary © Cambridge University Press)