direct sale Meaning in the Cambridge English Dictionary
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Meaning of “direct sale” in the English Dictionary

"direct sale" in Business English

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direct salenoun [C or U]

uk   us   COMMERCE
a ​sale that is made directly to a ​customer, not through a ​store: The ​companypulled out of ​stores in 1994, choosing to ​focus solely on ​directsales to ​customers.
a ​sale that is made directly from a ​manufacturer to a ​store, not through another ​person or ​company: These wines are ​sold through ​wholesalers, with no ​directsalesallowed.
(Definition of direct sale from the Cambridge Business English Dictionary © Cambridge University Press)
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