Meaning of “direct-to-consumer” in the English Dictionary

business-english dictionary

"direct-to-consumer" in Business English

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direct-to-consumeradjective [ before noun ]

uk us abbreviation DTC MARKETING

used to describe the advertising and selling of medicines to the people who use them, rather than to doctors:

Medical experts have criticized the flood of direct-to-consumer advertising by drug companies.

(Definition of “direct-to-consumer” from the Cambridge Business English Dictionary © Cambridge University Press)