direct-to-consumer Meaning in the Cambridge English Dictionary Cambridge dictionaries logo
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Meaning of “direct-to-consumer” in the English Dictionary

"direct-to-consumer" in Business English

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direct-to-consumeradjective [before noun]

uk   us   ( abbreviation DTC) MARKETING
used to describe the advertising and selling of medicines to the people who use them, rather than to doctors: Medical experts have criticized the flood of direct-to-consumer advertising by drug companies.
(Definition of direct-to-consumer from the Cambridge Business English Dictionary © Cambridge University Press)
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