Meaning of “display medium” in the English Dictionary

"display medium" in Business English

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display mediumnoun [ C ]

uk us plural display media

MARKETING a method of attracting attention to products that are for sale:

Advertising spending has started to turn around, with outdoor advertising outperforming most other display media.

a method of showing something to people:

Dynamic map systems can be printed, but the primary display medium is a computer monitor.

(Definition of “display medium” from the Cambridge Business English Dictionary © Cambridge University Press)