Meaning of “distribution channel” in the English Dictionary


"distribution channel" in Business English

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distribution channelnoun [ C ]

uk us also channel of distribution, also marketing channel

COMMERCE, MARKETING one of the methods that are used for selling a company's products or services, for example, selling them through a distributor or a retailer (= store):

Independent tire dealers remain the dominant distribution channel for passenger tires in the United States.
a direct-to-retailer channel of distribution

(Definition of “distribution channel” from the Cambridge Business English Dictionary © Cambridge University Press)