diversify Meaning in the Cambridge English Dictionary
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Meaning of “diversify” in the English Dictionary

"diversify" in British English

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diversifyverb

uk   /daɪˈvɜː.sɪ.faɪ/  us   /dɪˈvɝː-/
[I] to ​start to ​include more different ​types or things: Millions of ​years ago, ​changes in the earth's ​climatecausedanimal and ​plantlife to diversify. [I or T] If a ​business diversifies, it ​starts making new ​products or ​offering new ​services: Many ​wheatfarmers have ​begun to diversify into other ​forms of ​agriculture.
diversification
noun [U] uk   /daɪˌvɜː.sɪ.fɪˈkeɪ.ʃən/  us   /dɪˌvɝː-/
(Definition of diversify from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"diversify" in American English

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diversifyverb [I/T]

 /dɪˈvɜr·səˌfɑɪ, dɑɪ-/
to ​becomevaried or different, or to make something ​varied or different: [T] People are ​advised to diversify ​their investments in the ​stockmarket to ​reducerisk.
diversification
noun [U]  /dɪˌvɜr·sə·fɪˈkeɪ·ʃən, dɑɪ-/
diversified
adjective  us   /dɪˈvɜr·səˌfɑɪd, dɑɪ-/
diversified ​financialservicescompanies
(Definition of diversify from the Cambridge Academic Content Dictionary © Cambridge University Press)

"diversify" in Business English

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diversifyverb [I or T]

uk   us   /daɪˈvɜːsɪfaɪ/
COMMERCE to ​start to ​produce a ​range of different ​types of ​products or ​services, in ​order to ​succeed in more ​markets or ​protect yourself against ​risk: Farmers are ​increasingly diversifying into other ​activities to ​supplement their ​incomes. Using its powerful ​brandname, the ​company has successfully diversified and ​entered new ​markets. It would be a good ​idea to diversify the ​localeconomy away from its ​present over-dependence on ​oil.
FINANCE to put ​money into a ​range of different ​types of ​investments in ​order to ​reducerisk: He said he ​bought the ​shares in 2003 in ​order to diversify his ​portfolio. You could consider diversifying into a ​unittrust to ​spread the ​risk.
diversification
noun [U or C] /dɪˌvɜːsɪfɪˈkeɪʃən/  us /dɪˌvɝː-/
COMMERCE, FINANCE The ​launch of new ​products and diversification into new ​businessareas continue to ​boostsales. Successful ​farm diversifications are ​launched by ​highlymotivatedpeople.
(Definition of diversify from the Cambridge Business English Dictionary © Cambridge University Press)
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