diversify Meaning in the Cambridge English Dictionary

Meaning of “diversify” in the English Dictionary

"diversify" in British English

See all translations


uk   /daɪˈvɜː.sɪ.faɪ/  us   /dɪˈvɝː-/
[I] to ​start to ​include more different ​types or things: Millions of ​years ago, ​changes in the earth's ​climatecausedanimal and ​plantlife to diversify. [I or T] If a ​business diversifies, it ​starts making new ​products or ​offering new ​services: Many ​wheatfarmers have ​begun to diversify into other ​forms of ​agriculture.
noun [U] uk   /daɪˌvɜː.sɪ.fɪˈkeɪ.ʃən/  us   /dɪˌvɝː-/
(Definition of diversify from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"diversify" in American English

See all translations

diversifyverb [I/T]

 /dɪˈvɜr·səˌfɑɪ, dɑɪ-/
to ​becomevaried or different, or to make something ​varied or different: [T] People are ​advised to diversify ​their investments in the ​stockmarket to ​reducerisk.
noun [U]  /dɪˌvɜr·sə·fɪˈkeɪ·ʃən, dɑɪ-/
adjective  us   /dɪˈvɜr·səˌfɑɪd, dɑɪ-/
diversified ​financialservicescompanies
(Definition of diversify from the Cambridge Academic Content Dictionary © Cambridge University Press)

"diversify" in Business English

See all translations

diversifyverb [I or T]

uk   us   /daɪˈvɜːsɪfaɪ/
COMMERCE to ​start to ​produce a ​range of different ​types of ​products or ​services, in ​order to ​succeed in more ​markets or ​protect yourself against ​risk: Farmers are ​increasingly diversifying into other ​activities to ​supplement their ​incomes. Using its powerful ​brandname, the ​company has successfully diversified and ​entered new ​markets. It would be a good ​idea to diversify the ​localeconomy away from its ​present over-dependence on ​oil.
FINANCE to put ​money into a ​range of different ​types of ​investments in ​order to ​reducerisk: He said he ​bought the ​shares in 2003 in ​order to diversify his ​portfolio. You could consider diversifying into a ​unittrust to ​spread the ​risk.
noun [U or C] /dɪˌvɜːsɪfɪˈkeɪʃən/  us /dɪˌvɝː-/
COMMERCE, FINANCE The ​launch of new ​products and diversification into new ​businessareas continue to ​boostsales. Successful ​farm diversifications are ​launched by ​highlymotivatedpeople.
(Definition of diversify from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of diversify?
Add Cambridge dictionaries to your browser to your website
Word of the Day


(a plan showing) the subjects or books to be studied in a particular course, especially a course that leads to an exam

Word of the Day

Out of Africa
Out of Africa
by Colin McIntosh,
October 01, 2015
A recent discovery off the coast of the island of Taiwan, made by local fishermen, is causing scientists to re-examine their ideas about early humans. The skull of a male human, now nicknamed Penghu Man, was found to differ significantly from the skulls of the Homo Erectus species previously known in the

Read More 

face training noun
face training noun
October 05, 2015
a system of facial exercises designed to tone the facial muscles and improve the skin

Read More