dog and pony show Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “dog and pony show” in the English Dictionary

"dog and pony show" in Business English

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dog and pony shownoun [C]

uk   us   US informal MARKETING
an ​event that is ​designed to impress ​people in ​order to make them ​buy something or ​investmoney: Our ​averagecustomer is a businessperson who doesn't need the ​dog and pony show.
(Definition of dog and pony show from the Cambridge Business English Dictionary © Cambridge University Press)
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