Meaning of “dog and pony show” in the English Dictionary

business-english dictionary

"dog and pony show" in Business English

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dog and pony shownoun [ C ]

uk us US informal MARKETING

an event that is designed to impress people in order to make them buy something or invest money:

Our average customer is a businessperson who doesn't need the dog and pony show.

(Definition of “dog and pony show” from the Cambridge Business English Dictionary © Cambridge University Press)