Meaning of “downmarket” in the English Dictionary

"downmarket" in British English

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downmarketadjective

uk /ˌdaʊnˈmɑː.kɪt/ us /ˈdaʊnˌmɑːr.kɪt/ UK US downscale disapproving

(Definition of “downmarket” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"downmarket" in Business English

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downmarketadjective

uk /ˌdaʊnˈmɑːkɪt/ us UK US downscale MARKETING

disapproving cheap in price and low in quality:

a downmarket tabloid newspaper
downmarket
adverb

The store seems to have gone downmarket in an attempt to attract more customers.

(Definition of “downmarket” from the Cambridge Business English Dictionary © Cambridge University Press)