Meaning of “drip advertising” in the English Dictionary

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"drip advertising" in Business English

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drip advertisingnoun [ U ]


continuous small amounts of advertising for a product or service over a long period of time:

Drip advertising ensures a brand is constantly in the public eye, and is more effective than one major, short-lived campaign.

(Definition of “drip advertising” from the Cambridge Business English Dictionary © Cambridge University Press)