drip marketing Meaning in the Cambridge English Dictionary
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Meaning of “drip marketing” in the English Dictionary

"drip marketing" in Business English

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drip marketingnoun [U]

uk   us   MARKETING
a way of ​sellingproducts or ​services by ​contacting possible ​customers by ​phone, ​letter, ​email, etc. repeatedly over a ​period of ​time: Drip ​marketing is the ​opposite of a ​marketingblitz.
(Definition of drip marketing from the Cambridge Business English Dictionary © Cambridge University Press)
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