dwell time Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “dwell time” in the English Dictionary

"dwell time" in Business English

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dwell timenoun [U]

uk   us  
MARKETING how ​longpeople are likely to ​spend looking at an ​advertisement, ​buyinggoods, etc., especially while they are waiting somewhere such as an ​airport or ​trainstation: The ​averageuser dwell ​time on these ​ads was 4.7 ​seconds. Why put the ​stores in ​railwaysstations where dwell ​time is ​limited, rather than in ​airports where ​people are ​routinely waiting for ​hours?
(Definition of dwell time from the Cambridge Business English Dictionary © Cambridge University Press)
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