endorsement Meaning in the Cambridge English Dictionary Cambridge dictionaries logo
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Meaning of “endorsement” in the English Dictionary

"endorsement" in British English

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endorsementnoun

uk   /ɪnˈdɔːs.mənt/  us   /ɪnˈdɔːrs.mənt/
  • endorsement noun (APPROVAL)

[C or U] the act of saying that you approve of or support something or someone: The campaign hasn't received any political endorsements. He hoped to secure quick endorsement of the plan from the president.
[C or U] the fact of a famous person appearing in an advertisement saying that they use and like a product: products that carry an endorsement from a celebrity
  • endorsement noun (DRIVING LICENCE)

[C] UK a mark on a driving licence that shows the driver is guilty of driving in an illegal way: He's got a couple of endorsements on his licence already.
(Definition of endorsement from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"endorsement" in American English

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endorsementnoun

 us   /ɪnˈdɔr·smənt/
  • endorsement noun (SUPPORT)

[C/U] the act of making a public statement of your support for something or someone: [U] Both candidates have been seeking the union’s endorsement.
[C/U] An endorsement is also a public statement, esp. by someone who is famous, that the person uses or likes a particular product: [C] Some athletes get contracts for product endorsements worth millions of dollars.
  • endorsement noun (SIGNATURE)

[C] the act of writing your name on a check: The bank won’t take checks that have no endorsements.
(Definition of endorsement from the Cambridge Academic Content Dictionary © Cambridge University Press)

"endorsement" in Business English

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endorsementnoun

( US also indorsement) uk   us   /ɪnˈdɔːsmənt/
[C or U] (also product endorsement) MARKETING a statement made by someone in an advertisement, especially a well-known person, saying that they use and like a particular product: The company is considering other marketing tactics like celebrity endorsement and using cartoon characters to promote products. Artists and athletes can earn a lot of from brands, film rights, product endorsements, and such things. an endorsement contract/deal The young swimmer has just signed a lucrative endorsement deal with a well-known swimwear maker.
[C or U] a public statement made by someone saying that they approve of or support someone or something: endorsement of sth The stock exchange was boosted by the central bank's endorsement of another interest rate cut.a government/official/personal endorsement Federal regulators gave their official endorsement to a technology standard for digital TV broadcasts, clearing the way for the next-generation of TV sets. a ringing/strong/overwhelming endorsementendorsement by/from sb The plan, which would require endorsement by the federal government, is unlikely to be approved in its current form.
[C or U] BANKING the act of signing the back of a cheque, bill of exchange, etc. that has your name on it in order to give your permission for it to be paid to someone else: What are the regulations for cheque endorsements?
[C] INSURANCE a condition that is included in an insurance agreement: A policy endorsement can be used to modify a current policy without completely rewriting it.
(Definition of endorsement from the Cambridge Business English Dictionary © Cambridge University Press)
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“endorsement” in British English

“endorsement” in American English

“endorsement” in Business English

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