Meaning of “evoked set” in the English Dictionary

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"evoked set" in Business English

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evoked setnoun [ C ]

uk us COMMERCE, MARKETING

the brands of a particular product that a customer considers when choosing to buy the product:

As the consumer becomes aware of new brands, the brands in his evoked set may also change.

(Definition of “evoked set” from the Cambridge Business English Dictionary © Cambridge University Press)