Meaning of “extensive problem solving” in the English Dictionary


"extensive problem solving" in Business English

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extensive problem solvingnoun [ U ]

uk us

MARKETING the process of a customer trying to get all the information they need in order to be able to make a choice between different brands of a product that they want to buy:

Extensive problem solving is likely to occur when the customer is purchasing a product that they have not bought before.

(Definition of “extensive problem solving” from the Cambridge Business English Dictionary © Cambridge University Press)