Meaning of “external analysis” in the English Dictionary

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"external analysis" in Business English

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external analysisnoun [ C or U ]


the examination by a company of the things outside the company, such as the economy, the competition, and new opportunities, that might affect its success:

In this article we present an external analysis of the clothing industry in this country.

(Definition of “external analysis” from the Cambridge Business English Dictionary © Cambridge University Press)