eye tracking Meaning in the Cambridge English Dictionary Cambridge dictionaries logo
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Meaning of “eye tracking” in the English Dictionary

"eye tracking" in Business English

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eye trackingnoun [U]

uk   us   MARKETING
the activity of studying the way that people's eyes move in order to discover what, especially in advertisements, attracts their attention: Eye tracking studies have shown that users rarely look at display ads on web pages.
(Definition of eye tracking from the Cambridge Business English Dictionary © Cambridge University Press)
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