Meaning of “eye tracking” in the English Dictionary

business-english dictionary

"eye tracking" in Business English

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eye trackingnoun [ U ]

uk us MARKETING

the activity of studying the way that people's eyes move in order to discover what, especially in advertisements, attracts their attention:

Eye tracking studies have shown that users rarely look at display ads on web pages.

(Definition of “eye tracking” from the Cambridge Business English Dictionary © Cambridge University Press)