Meaning of “eyeballs” in the English Dictionary

"eyeballs" in Business English

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eyeballsnoun [ plural ]

uk /ˈaɪbɔːlz/ us informal

MARKETING the number of people who watch a particular television channel or visit a particular website:

Look for actors and sports stars to be featured to capture consumer eyeballs.
be up to the/your eyeballs in sth

to be very busy with or involved in something:

Interest rates are rising fast, and more people than ever before are up to the eyeballs in debt.
The family's been up to its eyeballs in politics all of her life.

(Definition of “eyeballs” from the Cambridge Business English Dictionary © Cambridge University Press)