Meaning of “falling-off” in the English Dictionary

business-english dictionary

"falling-off" in Business English

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falling-offnoun [ S ]

uk us

a gradual reduction in the price, amount, level, etc. of something:

Our business experienced a major falling-off when a hypermarket opened just a mile away.
a falling-off in sth There has been a falling-off in traffic to our website recently.

(Definition of “falling-off” from the Cambridge Business English Dictionary © Cambridge University Press)