Meaning of “first-mover advantage” in the English Dictionary


"first-mover advantage" in Business English

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first-mover advantagenoun [ U ]

uk us

MARKETING the advantage that a company has when it is the first to introduce a new product, service, or technology, and so does not have competition from other companies:

We lost a lot of 'first-mover advantage' because we couldn't move quickly enough.

(Definition of “first-mover advantage” from the Cambridge Business English Dictionary © Cambridge University Press)