first mover Meaning in the Cambridge English Dictionary
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Meaning of “first mover” in the English Dictionary

"first mover" in Business English

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first movernoun [C]

uk   us  
MARKETING a ​company that is the first to ​introduce a new ​product, ​service, or ​technology: They got to where they are today by being first ​movers, and by ​running fast enough to ​keepahead.
(Definition of first mover from the Cambridge Business English Dictionary © Cambridge University Press)
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