first mover Meaning in the Cambridge English Dictionary Cambridge dictionaries logo
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Meaning of “first mover” in the English Dictionary

"first mover" in Business English

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first movernoun [C]

uk   us  
MARKETING a company that is the first to introduce a new product, service, or technology: They got to where they are today by being first movers, and by running fast enough to keep ahead.
(Definition of first mover from the Cambridge Business English Dictionary © Cambridge University Press)
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