Meaning of “flighting” in the English Dictionary

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"flighting" in Business English

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flightingnoun [ U ]

uk /ˈflaɪtɪŋ/ us MARKETING

the practice of advertising a product for a period of time, stopping the advertising, and then advertising it again for another period:

Ad flighting is generally done when advertising budgets are limited.
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(Definition of “flighting” from the Cambridge Business English Dictionary © Cambridge University Press)