flighting Meaning in the Cambridge English Dictionary
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Meaning of “flighting” in the English Dictionary

"flighting" in Business English

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flightingnoun [U]

uk   us   /ˈflaɪtɪŋ/ MARKETING
the ​practice of ​advertising a ​product for a ​period of ​time, ​stopping the ​advertising, and then ​advertising it again for another ​period: Ad flighting is generally done when ​advertisingbudgets are ​limited.
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(Definition of flighting from the Cambridge Business English Dictionary © Cambridge University Press)
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