focus group Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “focus group” in the English Dictionary

(Definition of focus group from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"focus group" in Business English

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focus groupnoun [C]

uk   us  
MARKETING a ​group of ​peoplebrought together to discuss what they ​think about a particular ​product, ​advertisement, or ​subject, as ​part of a company's marketresearch: The ​agencycommissioned a ​study using ​focusgroups to gather ​opinion on five ​labellingschemes. to conduct/​convene/​hold a ​focusgroup
HR a ​group of ​employees who are ​brought together to discuss what they ​think about the ​organization and ​management of the ​company they ​work for: The ​company has been ​runningfocusgroups to get ​ethnicminoritystaff to ​talk about ​improvements that might be made.
(Definition of focus group from the Cambridge Business English Dictionary © Cambridge University Press)
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“focus group” in Business English

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