Meaning of “focus group” in the English Dictionary

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(Definition of “focus group” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"focus group" in Business English

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focus groupnoun [ C ]

uk us

MARKETING a group of people brought together to discuss what they think about a particular product, advertisement, or subject, as part of a company's market research:

The agency commissioned a study using focus groups to gather opinion on five labelling schemes.

HR a group of employees who are brought together to discuss what they think about the organization and management of the company they work for:

The company has been running focus groups to get ethnic minority staff to talk about improvements that might be made.

(Definition of “focus group” from the Cambridge Business English Dictionary © Cambridge University Press)