Meaning of “footfall” in the English Dictionary

"footfall" in Business English

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footfallnoun [ C or U ]

uk /ˈfʊtfɔːl/ us /-fɑːl/ mainly UK US foot traffic MARKETING

the number of people who go into a shop or business during a particular period of time:

a high/strong/weak footfall The machines are in good sites with high footfall such as motorway service stations.
boost/increase/reduce footfall The company hopes the trial will increase customer footfall, enabling the stores to build increased sales.

(Definition of “footfall” from the Cambridge Business English Dictionary © Cambridge University Press)

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