Meaning of “the four Cs” in the English Dictionary


"the four Cs" in Business English

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the four Csnoun [ plural ]


short for customer solution, customer cost, convenience, and communication: the idea that a product or service must give customers what they need at a suitable price, be easy to buy, and have the right advertising:

The four Cs reflect a more customer-oriented marketing philosophy.

(Definition of “the four Cs” from the Cambridge Business English Dictionary © Cambridge University Press)