Meaning of “the four Ps” in the English Dictionary


"the four Ps" in Business English

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the four Psnoun [ plural ]


short for product, price, place, and promotion: the idea that in order to be successful, you must have the right product, sold at the right price, in the right places, and with the right advertising and support:

The four Ps is a marketing tool that is used to satisfy customers and company objectives.

(Definition of “the four Ps” from the Cambridge Business English Dictionary © Cambridge University Press)