Meaning of “free-standing insert” in the English Dictionary

business-english dictionary

"free-standing insert" in Business English

See all translations

free-standing insertnoun [ C ]

uk us abbreviation FSI MARKETING, COMMUNICATIONS

a loose piece of paper that is added separately to a newspaper or magazine and that contains advertisements or coupons (= pieces of paper that can be used to buy goods at a reduced price):

About 90% of coupons are distributed through free-standing inserts, primarily in Sunday papers.

(Definition of “free-standing insert” from the Cambridge Business English Dictionary © Cambridge University Press)