free-standing insert Meaning in the Cambridge English Dictionary
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Meaning of “free-standing insert” in the English Dictionary

"free-standing insert" in Business English

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free-standing insertnoun [C]

uk   us   (abbreviation FSI) MARKETING, COMMUNICATIONS
a ​loosepiece of ​paper that is ​added separately to a ​newspaper or ​magazine and that contains ​advertisements or coupons (= ​pieces of ​paper that can be used to ​buygoods at a ​reducedprice): About 90% of ​coupons are ​distributed through free-standing ​inserts, primarily in Sunday ​papers.
(Definition of free-standing insert from the Cambridge Business English Dictionary © Cambridge University Press)
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