full-price Meaning in the Cambridge English Dictionary
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Meaning of “full-price” in the English Dictionary

"full-price" in Business English

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full-priceadjective

uk   us  
COMMERCE sold at the ​normalprice, not at a ​reducedprice: In this day of ​discountfares, there are very few full-price ​businessclasspassengers.
(Definition of full-price from the Cambridge Business English Dictionary © Cambridge University Press)
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