gimmick Meaning in the Cambridge English Dictionary
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Meaning of “gimmick” in the English Dictionary

"gimmick" in British English

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gimmicknoun [C]

uk   us   /ˈɡɪm.ɪk/ mainly disapproving
something that is not ​serious or of ​realvalue that is used to ​attract people's ​attention or ​interesttemporarily, ​especially to make them ​buy something: a publicity gimmick They give away ​freegifts with children's ​meals as a sales/​marketing gimmick.
gimmicky
adjective uk   us   /-ɪ.ki/ disapproving
gimmicky ​foods/​fashions
(Definition of gimmick from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"gimmick" in American English

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gimmicknoun [C]

 us   /ˈɡɪm·ɪk/
something ​invented esp. for the ​purpose of ​attractingattention and that has no other ​purpose or ​value: The ​proposal to ​cuttaxes was nothing but a ​campaign gimmick.
(Definition of gimmick from the Cambridge Academic Content Dictionary © Cambridge University Press)

"gimmick" in Business English

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gimmicknoun [C]

uk   us   /ˈɡɪmɪk/
something that is not serious or of ​realvalue, which is used to ​attract people's ​attention or ​interest: The Senate ​opened debate on the balanced-budget ​amendment, with Democrats ​calling it a gimmick.advertising/marketing/promotional gimmick Some Wall Street ​bankers say ​one-stopshopping is more of a ​marketing gimmick by the ​banks. The fan-voting element is little more than a gimmick that helps the ​network distinguish its ​award show from others.
(Definition of gimmick from the Cambridge Business English Dictionary © Cambridge University Press)
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