Meaning of “global brand” in the English Dictionary

business-english dictionary
Contents

"global brand" in Business English

See all translations

global brandnoun [ C ]

uk us MARKETING

the name of a product or service that is known and sold in all parts of the world by a particular company:

The commercial arm of the company is launching a new phone app for its global brand.

a person who is famous in all parts of the world:

She is a global brand and I am confident she will have a good corporate team around her.

(Definition of “global brand” from the Cambridge Business English Dictionary © Cambridge University Press)