global brand Meaning in the Cambridge English Dictionary
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Meaning of “global brand” in the English Dictionary

"global brand" in Business English

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global brandnoun [C]

uk   us   MARKETING
the ​name of a ​product or ​service that is known and ​sold in all ​parts of the ​world by a particular ​company: The ​commercialarm of the ​company is ​launching a new ​phoneapp for its ​globalbrand.
a ​person who is famous in all ​parts of the ​world: She is a ​globalbrand and I am confident she will have a good ​corporateteam around her.
(Definition of global brand from the Cambridge Business English Dictionary © Cambridge University Press)
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