Meaning of “global marketing” in the English Dictionary

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"global marketing" in Business English

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global marketingnoun [ U ]


the activity of selling products or services in all areas of the world, or the plans and methods for doing this:

She joined the company in April as vice president of global marketing.
The firm has raised its global marketing spend for the third consecutive time.

(Definition of “global marketing” from the Cambridge Business English Dictionary © Cambridge University Press)