glocalization Meaning in the Cambridge English Dictionary
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Meaning of “glocalization” in the English Dictionary

"glocalization" in British English

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glocalizationnoun [U]

(UK usually glocalisation) uk   /ˌɡləʊ.kəl.aɪˈzeɪ.ʃən/  us   /ˌɡloʊ.kəl.ɪ-/
the ​idea that in globalizationlocalconditions must be ​considered: Our ​policy of glocalization ​means that ​ourproducts are always ​adapted to ​specificmarkets.
(Definition of glocalization from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"glocalization" in Business English

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glocalizationnoun [U]

(UK also glocalisation) uk   /ˌɡləʊkəlaɪˈzeɪʃən/  us   /ˌɡloʊkəlɪ-/ COMMERCE, ECONOMICS
the ​idea that ​localconditions must be considered in globalization (= ​trading in all ​parts of the ​world): Our ​policy of glocalization ​means that our ​products are always ​adapted to ​specificmarkets.
(Definition of glocalization from the Cambridge Business English Dictionary © Cambridge University Press)
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