goodwill Meaning in the Cambridge English Dictionary Cambridge dictionaries logo
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Meaning of “goodwill” in the English Dictionary

"goodwill" in British English

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goodwillnoun [U]

uk   /ɡʊdˈwɪl/  us   /ɡʊdˈwɪl/
friendly and ​helpfulfeelings: The ​school has to rely on the goodwill of the ​parents to ​help it ​raisemoney. Releasing the ​hostages has been ​seen as a gesture of goodwill/a goodwill gesture.
part of a company's ​value that ​includes things that cannot be ​directlymeasured, for ​example, ​its good ​reputation or ​itscustomers' ​loyalty: The company's ​assets are ​worth £200 million, ​plus goodwill.
(Definition of goodwill from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"goodwill" in American English

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goodwillnoun [U]

 us   /ˈɡʊdˈwɪl/
a ​friendlyattitude in which you ​wish that good things ​happen to ​people: We ​hope the ​negotiations will take ​place in an ​atmosphere of ​openness and goodwill.
(Definition of goodwill from the Cambridge Academic Content Dictionary © Cambridge University Press)

"goodwill" in Business English

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goodwillnoun [U]

uk   us   /ɡʊdˈwɪl/
COMMERCE the ​value to a ​company or ​organization of things that cannot be directly ​measured, for ​example, its good ​reputation or its ​customers' ​loyalty: Charitable endeavours are important to us in ​terms of goodwill.
ACCOUNTING the difference between the ​value of a company's ​assets and what ​profit it is expected to make in the future, which is ​included in the ​pricepaid when it is ​bought or ​sold: We expect the ​business to ​raise at least $100,000 in goodwill.
(Definition of goodwill from the Cambridge Business English Dictionary © Cambridge University Press)
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“goodwill” in Business English

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