Meaning of “grassroots” in the English Dictionary

"grassroots" in Business English

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uk /ˈɡrɑːsruːts/ us /ˈɡræsruːts/

ordinary people in a society or organization, rather than the leaders:

The party's leaders are in danger of losing touch with its grassroots.
Organizational change needs to come from the grassroots.

grassrootsadjective [ before noun ]

also grassroot uk /ˈɡrɑːsruːts/ us /ˈɡræsruːts/

involving the ordinary people in a society or organization:

The initiative has grassroots support.
a grassroots campaign/movement

(Definition of “grassroots” from the Cambridge Business English Dictionary © Cambridge University Press)